The Challenge
Becky Vollmer needed a website that would speak to her dynamic and diverse personal brand — that of an author, speaker, yoga teacher, and much more — while tying together multiple systems to both handle memberships and sell courses.
You Are Not Stuck had to be more than a marketing website. It needed to engage and enroll students, drive book sales, and serve as a content hub. We were excited and energized by the challenge of building a platform that could do all the above.
Project Goals
Integrated Technology Systems
Elegant and Empowering Design
Simple and Powerful Admin Interface
After iterating and ideating through the design phase, we set about configuring and connecting all of the platforms You Are Not Stuck would be relying on: WooCommerce and WooCommerce Subscriptions for processing subscriptions to THE CIRCLE, LearnDash LMS for selling the RESOLUTION course, and MailChimp for managing newsletter subscriptions and contest submissions.
Incorporating a distinct design language throughout the site was a top priority for Becky, so we put great care into making sure all the integrated platforms were themed to match our site-wide design system. We prioritized the UI and UX of driving prospective enrollees to the course opportunities, as well as the checkout process.