The Challenge
Becky Vollmer needed a website that would speak to her dynamic and diverse personal brand — that of an author, speaker, yoga teacher, and much more — while tying together multiple systems to both handle memberships and sell courses.
You Are Not Stuck had to be more than a marketing website. It needed to engage and enroll students, drive book sales, and serve as a content hub. We were excited and energized by the challenge of building a platform that could do all the above.
![Screenshots of You Are Not Stuck, Becky Vollmer's website, on a laptop and a horizontally-oriented iPad](https://thekestrel.co/wp-content/uploads/2022/12/casestudy__yans-full-light.png)
Project Goals
Integrated Technology Systems
Elegant and Empowering Design
Simple and Powerful Admin Interface
![Screenshots of You Are Not Stuck, Becky Vollmer's website, on a vertically-oriented iPad and an iPhone](https://thekestrel.co/wp-content/uploads/2022/12/casestudy__yans-mobile-light.png)
After iterating and ideating through the design phase, we set about configuring and connecting all of the platforms You Are Not Stuck would be relying on: WooCommerce and WooCommerce Subscriptions for processing subscriptions to THE CIRCLE, LearnDash LMS for selling the RESOLUTION course, and MailChimp for managing newsletter subscriptions and contest submissions.
Incorporating a distinct design language throughout the site was a top priority for Becky, so we put great care into making sure all the integrated platforms were themed to match our site-wide design system. We prioritized the UI and UX of driving prospective enrollees to the course opportunities, as well as the checkout process.