Screenshot of You Are Not Stuck homepage hero featuring a photo of Becky Vollmer

You Are Not Stuck

Elegant and empowering design for a dynamic personal brand.

  • Brand Elevation
  • Design
  • E-commerce
  • Mobile & Desktop Development
  • Third Party Integration
  • User Experience

The Challenge

Becky Vollmer needed a website that would speak to her dynamic and diverse personal brand — that of an author, speaker, yoga teacher, and much more — while tying together multiple systems to both handle memberships and sell courses.

You Are Not Stuck had to be more than a marketing website. It needed to engage and enroll students, drive book sales, and serve as a content hub. We were excited and energized by the challenge of building a platform that could do all the above.

Screenshots of You Are Not Stuck, Becky Vollmer's website, on a laptop and a horizontally-oriented iPad

Project Goals

Integrated Technology Systems

Elegant and Empowering Design

Simple and Powerful Admin Interface

Screenshots of You Are Not Stuck, Becky Vollmer's website, on a vertically-oriented iPad and an iPhone

After iterating and ideating through the design phase, we set about configuring and connecting all of the platforms You Are Not Stuck would be relying on: WooCommerce and WooCommerce Subscriptions for processing subscriptions to THE CIRCLE, LearnDash LMS for selling the RESOLUTION course, and MailChimp for managing newsletter subscriptions and contest submissions.

Incorporating a distinct design language throughout the site was a top priority for Becky, so we put great care into making sure all the integrated platforms were themed to match our site-wide design system. We prioritized the UI and UX of driving prospective enrollees to the course opportunities, as well as the checkout process.

At the end of the day, the website we delivered emphasizes Becky Vollmer as a dynamic individual and You Are Not Stuck as a distinct brand while artfully integrating several key platforms.
Every member of the team at Kestrel was even better than I had hoped they’d be. From the overall strategy and creative design to the back-end technology, the team delivered innovation, expertise, and solutions — all on time and on budget. They were smart, organized, communicative, flexible, and fun to work with, too. I’m glad to have found a partner for the long haul.
Becky Vollmer
You Are Not Stuck
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