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Big Blue Spark
Moving an event production marketing site from dull to shiny.
- Brand Elevation
- Mobile & Desktop Development
- User Experience
With (seemingly) the worst of the pandemic behind them and a website that didn’t reflect the sophisticated and memorable events they produced, Big Blue Spark’s site was ready for a facelift that would dazzle their visitors from the moment they arrived.
Hello And, our design partner, packed a punch of personality with the addition of gradients and custom iconography throughout the site, establishing the elements of their brand refresh and giving the wide range of featured event photography consistency.
Fresh, Dynamic Content
Enhance Admin Experience
A major pro for Big Blue Spark in redesigning and rebuilding their site is Wordpress' updated admin experience, Gutenberg. This new system includes a library of styled and custom-built blocks they can re-use to add both new content sections on existing pages and new pages altogether, increasing the value of their investment in a new website.
When planners are in search of a production partner who will wow those attending their event(s), the littlest details on the website can make the biggest difference, which meant that site responsiveness had to be carefully considered and intentional across all common device sizes.
Since we didn’t design the website in-house, Kestrel had dual clients to wow with the end product – our design partner and the client with which they entrusted us. We’re proud to say that our internal QA process resulted in such a small number of bugfixes that we could count them a single hand!
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