Design & Detail
Thoughtfully designed shopping experience for interior design members.
- Brand Elevation
- Mobile & Desktop Development
- User Experience
The Challenge
Design & Detail originally reached out to the Kestrel team because they were having basic functional issues with their website. From the server randomly being down and/or spewing errors, admin changes not reflecting on the front-end, and constant form submissions from spammers, there was a point where we all realized we were trying to keep a dying site alive.
While it was clear to us that we needed to scrap the site and start over, we also know how big of an investment a new website is, so we continued to build the client’s confidence and trust in us, first and foremost. After a year of partnering with Kestrel to address various issues quickly and efficiently, meeting with us and learning the extent of our knowledge about website security, maintenance and improvements – it was time for the “new website talk”, which is a lot less scary than it sounds (we promise.)
Project Goals
Increased Website Hosting Security
Improved Overall User Experience
Product Inventory Feature & Filtering
The two most important aspects of the site when building a strategy for the UX was that 1) they have 2 locations and 2) they needed a way to display products that were available at each of their showroom locations, but without the option for purchasing them online.
Partnering with one of St. Louis’ best freelance designers to create a new website for the Design & Detail team was just the cherry on top of one of the projects of which we are most proud. Of course, a new website is always exciting, but there is something special about taking a burden off the shoulders of one of St. Louis’ small businesses that strikes that satisfaction chord just right.
