Convoy of Hope
A nonprofit website with passion, personality & promise.
- Brand Elevation
- Flexible Authoring
- Mobile & Desktop Development
- User Experience
The Challenge
For a humanitarian organization with global impact like Convoy of Hope, sometimes the hardest thing can be communicating efforts and the positive changes resulting from their work without losing their audiences. That’s exactly the what this new website achieves – it’s an outlet that clearly leads both those they partner with, and those whose lives they’ve changed, through their focus areas, stories, and processes for involvement.
It’s not every day we have the chance to work with a purpose-driven organization which also encompasses a highly-designed, memorable brand. In addition to the broad color palette and hopeful language established by our partner agency, we further elevated the brand to incorporate robust yet consistent movement and a flexible yet dynamic authoring system for their active marketing team.
Project Goals
Increase Donor Investments
Flexible, Scalable Authoring System
Increase Volunteer Engagement
What better time to try out a new authoring system in WordPress than for a brand that has a color for each individual initiative, a constant flow of new media assets, and a robust set of illustrations?
Learning to build a site in WordPress with Kadence + Gutenberg while simultaneously (and confidently) teaching others how to use it was a fun challenge, to say the least. Partnering with one of St. Louis’ top design firms on the project, we knew we had to truly deliver on this tool.
