AAO TechSelect
Revitalizing orthodontic marketing with innovative tools.
- Brand Elevation
- E-commerce
- Mobile & Desktop Development
- User Experience
The Challenge
Our team partnered with Atomicdust and the American Association of Orthodontists (AAO) on an exciting new project – creating a membership website called TechSelect. AAO was seeking a powerful marketing tool to effectively showcase their affiliate orthodontic products and provide informed decision-making capabilities to enhance practice efficiency for members.
The primary challenge was crafting a seamless user experience across both public-facing pages and the private membership site. We needed to develop an e-commerce platform without actual payments, instead focusing on robust features to engage visitors and connect them to sales reps.
Project Goals
Streamlined and Intuitive Product Catalog
Efficient Quote Tool and Payback Calculator
Seamless Connection to Sales Representatives
To achieve AAO’s goals, we built a comprehensive solution on WordPress and WooCommerce. This included a membership portal with a versatile product catalog, customized quote tool, and intuitive payback calculator. Single sign-on provided easy access, while cart tracking and automated outreach enabled personalized follow-ups. We strategically segmented content, granting public access to certain pages while securing exclusive member content behind login.
The highlight was developing the payback calculator, empowering AAO members to assess equipment investments’ profitability and make informed decisions.
