AAO TechSelect

Revitalizing orthodontic marketing with innovative tools.

  • Brand Elevation
  • E-commerce
  • Mobile & Desktop Development
  • User Experience

The Challenge

Our team partnered with Atomicdust and the American Association of Orthodontists (AAO) on an exciting new project – creating a membership website called TechSelect. AAO was seeking a powerful marketing tool to effectively showcase their affiliate orthodontic products and provide informed decision-making capabilities to enhance practice efficiency for members.

The primary challenge was crafting a seamless user experience across both public-facing pages and the private membership site. We needed to develop an e-commerce platform without actual payments, instead focusing on robust features to engage visitors and connect them to sales reps.

Project Goals

Streamlined and Intuitive Product Catalog

Efficient Quote Tool and Payback Calculator

Seamless Connection to Sales Representatives

To achieve AAO’s goals, we built a comprehensive solution on WordPress and WooCommerce. This included a membership portal with a versatile product catalog, customized quote tool, and intuitive payback calculator. Single sign-on provided easy access, while cart tracking and automated outreach enabled personalized follow-ups. We strategically segmented content, granting public access to certain pages while securing exclusive member content behind login.

The highlight was developing the payback calculator, empowering AAO members to assess equipment investments’ profitability and make informed decisions.

Partnering with AAO and Atomicdust allowed us to elevate engagement through streamlined interactions, making this site a valuable marketing asset. We believe it reflects our commitment to driving success for partners through innovative solutions.
Kestrel has been a wonderful development partner. They’re incredibly easy to work with, bring ideas to every project and have always gone above and beyond our expectations for accountability, responsiveness, budget and scope management, and overall quality of craftsmanship. They work very great with our team and our clients as well. On top of it all, they’re just really nice people.
Jesse McGowan
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