A network of content-managed websites serving a global audience.
- Mobile & Desktop Development
- User Experience
Rapid growth through acquisition is exciting but poses big challenges for marketing teams trying to maintain a centralized, brand voice. As part of their coordinated, brand unification, the EPC team looked to us for a solution that would bring together six existing websites in four different languages and position their teams worldwide to launch additional websites unique to each market but united in message.
The right solution would help them consolidate their marketing efforts and guard brand continuity across all sites while extending enough flexibility to enable each site to serve its particular branch and users optimally.
Network of Sites with Shared Codebase
Content Management, Flexible Page Builder, & Color Schemes
Optimized Content to Serve Multiple Languages
The EPC website is built on the WordPress Multisite platform. We designed and crafted a mobile-responsive custom theme with a custom page builder enabling content editors to build unique page layouts. With Multisite, the admin is able to spin up new sites in the network and fully customize the content while maintaining a unified design across all sites.
Other features include: the option to choose from a list of existing color schemes, a custom “Regions” menu to navigate through the sites in the network, fully editable text for translation, a custom categorized locations map, and content that is managed from the main USA headquarters website and feeds to all of the other sites automatically allowing this content to be edited in one place.
I’ve been working with Kestrel for more than 5 years. Not only do they produce amazing work, but their level of customer service is extraordinary. They listen to our needs, take time to understand our industry and our audience, and then create a product that is truly beneficial to our marketing and messaging efforts. They’ve designed two global websites in multiple languages for CSI (with many, many updates) and created numerous custom applications for our sales team. I lean on their knowledge and expertise to help my decision-making process, and they never let me down. The team at Kestrel is truly a valuable extension of our own internal team.